Five Pepperdine seniors recently came together to address that very
question. Martine, Jenny, Claire, Cindy and Mimi worked with Interface for two
months on a campaign to raise money for the Family Violence Response Team, and
raise awareness of domestic violence. The core of the project involved hosting Domestic Violence Week at Pepperdine, which culminated in an evening “Convo” presentation on campus about domestic
violence and spirituality, presented by Pepperdine chaplain David Lemley and
Interface’s executive director Erik Sternad.
“We were all very excited when we heard that Interface would be our client,” said Martine de Gannes, Executive Director of 4/1 PR, the temporary ‘agency’ formed for their capstone project. “Our goal was to connect Interface with people in their teens and twenties, known as Generation Y or Millennials. Young people often cannot make financial contributions, but they are willing to give time and energy to projects that make a difference.”
“Most young people think that domestic violence happens primarily
between married couples,” Martine said. “However on average, 32% of American
college students have experienced at least one incident of domestic or dating
violence. That’s one out of every three students in the country! We also tend
to think of domestic violence as a women’s issue, but 19% of college men
reported experiencing violence. This issue touches everyone.”
There is a cycle that domestic violence follows with three distinct
phases: the honeymoon phase, the tension phase, and the explosion phase. In the
honeymoon phase, you might be swept off your feet by someone new, or an abuser
may apologize and bring gifts. Many victims are convinced to stay in dangerous
situations or abandon legal action against their partner during this phase.
However, when the abuser continues to emotionally manipulate the victim,
tension builds. Victims often think that as long as they keep their partner
calm and happy, they will be safe. Eventually, the situation explodes and
physical violence may occur. The victim waits it out, fights back, or leaves
the relationship -- and the cycle is perpetuated, unless the victim seeks help.
“During our Convo presentation, we did a live survey and asked the
students in the room if they had personally experienced dating violence,”
Martine said. “It was disheartening to see that the percentage of Pepperdine
students affected matched the national average, at 31%. That means that out of
the 185 people in that room, 60 of them have directly experienced violence.”
The Convo presentation also touched on the four most common types of
domestic violence (physical, verbal-emotional, sexual and stalking) and some
red flags that might indicate that you or someone you know is experiencing
violence. However, the goal of the Convo was to let the students know that
there are many ways they can address this problem. One of the most effective
ways to prevent violence is to make a safety plan with contact information for trustworthy
places and people – a women’s or LGBT center, security office, dorm, library, resident
advisor, hotline numbers, the police – that you can contact if you feel unsafe.
“It’s important to think about what you want in a partner, and what
behaviors are non-negotiable,” Martine said. “Invite new friends or first dates
to hang out with a group, or set up a safe call to check in with a friend while
you’re out alone. If you witness violence happening, don’t risk your own
safety, but don’t be afraid to call for help either. We need to be talking
about this issue with our kids, teens and young adults alike.”
To raise awareness beyond Pepperdine, Martine and her team partnered
with student-run organizations at Newbury Park High School to sell light blue
wristbands promoting domestic violence awareness. They also offered the Hand
Print Pledge, a booth on campus where students signed paper hand prints and
added them to a large poster display as a reminder that domestic violence
affects everyone.
“This project required a lot of work, but it was also very rewarding,”
Martine said. “Raising awareness of an issue may sound easy, especially in the
age of social media, but organizing a fundraising campaign is much more
complex. Our entire group loved working with Interface; we learned so much, and
their cause has become so important to all of us.”
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